Aven is a holding company that operates three companies. The brand is the same operator voice across all of them — only the accent color changes. Use this page to produce collateral, ads, decks, social posts. No back-and-forth needed.
Color
Obsidian
#0A0A0B
Background. The negative space we operate in.
Bone
#F5F2EC
Primary type. Warm, paper-like white.
Atlantic
#1E3A52
Brand neutral · holding company.
Ember
#C2410C
Avenjet · private aviation.
Reef
#2D7D7D
Avensea · private marine.
Violet
#7C3AED
Avenscale · AI services + affiliate program.
Type
Fraunces
Serif headlines · serial-pulled quotes · numbers we want to feel.
Build the magic.
Inter
Body copy · UI text · paragraph prose. Always tight tracking.
Ship more than you say. Operate the result.
JetBrains Mono
Labels · timestamps · system metadata. Always uppercase, wide tracking.
AVEN · BRIDGE · CONSOLE
Voice
Do
Speak like an operator: short, definitive, results-first.
Don't
Lean on adjectives. "Innovative", "world-class", "premium" → cut.
Do
Use mono caps for category labels ("FLEET", "PHASE"). Serif for headlines.
Don't
Bold every other word. The hierarchy should already do that work.
Do
Lead with the number. "$28k charter" before "luxury Mediterranean week."
Always uppercase. Letterspacing 0.32em–0.4em. Always paired with a status dot when used as a navigation mark. Pair with a serif heading for full lock-up.